Euro 2024: Viewing habits in Germany, Turkey, and Spain
The Euro 2024 kicked-off last week and our recent survey revealed that in Spain 40% of respondents plan to watch the tournament, in Germany the number is 50% while Turkey shows overwhelming enthusiasm, with 84% of all respondents planning to watch the cup.
Traditional television dominates, streaming gaining traction
Traditional television remains popular in Germany, where 55% of respondents intend to watch matches on linear TV. In Turkey, slightly over 70% of participants plan to watch on linear TV. In Spain almost 60% watch the matches via traditional TV broadcasting.
Online streaming is gaining traction across all three countries. In Germany, 24% of respondents will supplement TV viewing with online streams and apps, and 16% will follow the tournament exclusively online. In Turkey, 42% will use both TV and online streaming, and 18% will watch exclusively online. Among Spaniards 28.8% use both online and linear streaming and 41.6% watching exclusively online via RTVE.
Device preferences
Younger audiences show a higher tendency to use Internet-enabled devices. In Turkey, 47% of respondents aged 18-24 plan to watch via apps on Internet-enabled TVs, and 26% of all participants will use smartphones. Similarly, in Germany and Spain, younger viewers are more inclined to use mobile devices and streaming apps.
These findings illustrate the diverse ways fans across Germany, Turkey, and Spain plan to engage with Euro 2024, blending traditional TV viewing with modern digital methods to enjoy the tournament.
Survey methodology:
Germany: On behalf of DE-CIX, YouGov surveyed a total of 2,035 people aged 18 and over online between April 9 and 11, 2024, representative of the Federal Republic of Germany. The results have been weighted.
Spain: On behalf of DE-CIX Alpha Research surveyed a total of 1000 people among the general population aged 18 and over online between April 24th and May 7th, 2024.
Turkey: The target audience of the research is women and men over the age of 18 in the ABC1 SES (Socio-economic Status) group. In the study, data was collected using CAWI (Computer Assisted Individual Assessment), one of the quantitative data collection techniques. The sample size is n=500.